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Select the Right Show

By Advent Marketing

Trade Show Studies 101 – Homework 1.1
Here are some questions to help you find the answers. Print these questions out and write down your answers before deciding which shows to attend.
1.            Identifying Shows.

Do the trade shows you currently attend maximize your effectiveness?   Are there other trade shows that would serve you better in the future?

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2.            Matching objectives.
Will the right audience be in attendance in satisfactory numbers? Can the show adequately demonstrate your product? Does the nature of the show fit your brand?

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3.            Research.
What are the demographics of the show? Who attended the show last year? What kind of experience have past exhibitors and attendees reported? 

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4.            Visit.
Have you considered attending the show prior to exhibiting?        

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5.            Location, location, location.

Did you know that 40-60% of attendees will come from a 200 mile radius? Where is the show and how does it fit in with your geographic distribution goals?                

 

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6.            Timing is everything.
What other events are scheduled for the same time? How will they impact you? 

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7.            Opportunity knocks.
Do other marketing opportunities exist at the show? Would sponsorship be beneficial to your brand? How would a post-show event fit into your marketing strategy?               

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8.         Choose wisely.
Will you be stuck in the corner? Have you checked the floor plan to choose a spot on the floor that will optimize traffic through your booth?   

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