Design Trumps Content

By Advent Marketing

Engaging Design Trumps Heavy Content: How to efficiently and effectively use your tradeshow booth to produce a measurably high ROI.*

What demands attention on the tradeshow floor? Is it the overwhelming amounts of information about each and every aspect of a company’s services, or is it a well thought out and powerful experience? When everything else is stripped away, the choice is incredibly simple.

Great Design

• Grabs attention quick
• Evokes an emotional connection
• Immediate impact
• Engages audience
• Sparks curiosity and conversation
• Functionally efficient use of space
• Memorable

Content Heavy

• Inefficient use of medium
• Wordy and confusing
• Lacks grabbing power
• Low impact
• Weak emotional response
• Forgetable

*Taken from "Custom Trade Show Booth" Design by Wes Buchanan.  Click here for the full blog.

Wes Buchanan is an acclaimed graphic designer and the 2007 "Spirit of Advent" award winner.  His accolades include several "Teddy" awards for tradeshow booth design and innovation.  His creative mind and artistic hand have helped rapidly growing companies communicate the essence of their brand and vision.  For more visit www.adventresults.com.