By Bill Taylor
5 Keys to Fantastic Graphics 1. K.I.S.S. it. Keep it simple, stupid. Most people overdesign their booth graphics. Simple tradeshow booth design is fresh, elegant, clear, and...
By Advent Marketing
Engaging Design Trumps Heavy Content: How to efficiently and effectively use your tradeshow booth to produce a measurably high ROI.* What demands attention on the tradeshow floor? Is it the...
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According to trade show research, live presentations are the third most important reason for people to remember a display stand, after display size and product interest. Any form of live presentation...
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Design your graphics to your target audience. Focus on customer benefits. Use your graphics to show how your company differs from the competition. Design images to stimulate your viewer’s...
By Advent Marketing
Graphics are used to create interest, focus attention and tell visitors about your product or service. In just three to five seconds, graphics should communicate who you are, what you do and how...
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